Beautiful coverage.

Optus had conceived and developed a new approach to convince Australians that the Optus Network extended to more places across the country than ever before.

We were asked to shoot, design and produce 250 film ‘vignettes’ to celebrate the iconic and the quaint, the majestic and the far out corners of this big country, wrapping these scenes with the instantly recognisable Optus ‘Yes’ logo. The result was a subtle, yet stylistic campaign that gave every Australian the chance to see one of their own local landmarks light up with brilliant Optus mobile coverage.