Change the future they see.

Turning the Women’s World Cup into a nationwide platform to counter gender bias in Australian sport.

To celebrate Optus Sport’s broadcast of the FIFA Women’s World Cup, our village partner Emotive came up with a fantastic TVC and content idea designed to spark a national conversation about women in sport and gender equality. The goal of the campaign was to show girls a different future – by offering school kids free access to the WWC action.

Working together with Emotive, we took the concept and rolled it out across Australia. Collaborating with renowned photographer Mat Baker, we worked agile to concept, shoot, retouch and despatch material for national print, OOH, digital and social media. All in just three weeks.